All Solutions Detail

Brand Radar is a proactive analytics solution that covers all products in a category and assesses effectiveness of pricing and promotional strategies. You get all results via the online BA Lite portal which comprises two of the five Brand AdvantageTM modules:


•   Planner: run scenario simulations for price and promotion in order to understand sales and revenue impact.


•   Visualizer: inspect price and promotional mix modelling results graphically.

An option can be added for a self-explanatory PowerPoint deck with summary findings from the analysis.

Why choosing Brand Radar?

• Brand Radar is the fastest and freshest analytics solution for price and promotion. Latest results are available at any given point in time because we have proactively analysed them for you!



• Covering the whole category, it enables you to benchmark and simulate scenarios for a pro active and efficient category management.



• With Brand Radar Always-ON, you can stay manage your price and promotion strategies on an on-going basis and get the flexibility to proactively adapt before issues occur.