Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology, developed this critical evaluation of marketing mix modeling vendors in Q3 2011. We are pleased to announce that this report ranks SymphonyIRI in the top bracket of the firms evaluated and terms our practice a “leader” in the marketing mix modeling space.
The report names SymphonyIRI as a leader in this space due to our “very strong data integration and aggregation capabilities and unprecedented access to shopper and point-of-sale data from around the globe.” The report also notes that “in addition to its strong relationships with digital and social media data providers, SymphonyIRI has a vast global network of partnerships to aggregate shopper and consumer purchasing data from 54 countries.” The report also cites Brand Advantage and Liquid Data as important software tools for reporting, forecasting and integrating data.
For more information, read the press release announcing SymphonyIRI’s inclusion in this report, learn more about Brand Advantage, SymphonyIRI’s software tool for reporting and forecasting noted in the report, or download the report.